What Is SEO And Content Strategy?

The AIDA model is one of the very most basic ways to describe consumer engagement with your marketing campaigns. You can use this model with any marketing campaign, but if it is applied by one to your online strategy, it can benefit you create an Content and SEO Technique to boost your public press presence. What is SEO and Content Strategy?

SEO (Search Engine Optimization) and content are both concentrated around keywords. It’s important your keywords are relevant to your product, service or business. For your basic keywords, you should begin in your company’s mission and vision statements. While developing your set of keywords, make an effort to focus on developing long-tail keywords: try for keywords like “indoor trampoline park” instead of just “park”. While the focus is keywords, SEO and Content Strategy using the AIDA model should cover all levels: Attention, Interest, Desire, Action. You already know your audience, business goals and exactly how for connecting them with quality, informative and useful content. Now you need to consider it to another level.

SEO strategy is approximately optimizing your articles and proactively answering questions real people will have – during all levels of the AIDA model. Your articles should be easy to find, and it will easily convert your customers at any stage of their AIDA trip – it should fulfill their needs. Internal or on-site SEO is approximately following SEO suggestions, publishing great content, and making that content conversion-friendly using development hacks. Because of this type of SEO, you’ll want to brainstorm primary topics related to your brand and business. Extend your quest beyond the fundamentals, dig into the niche, and be sure to form long-tailed keywords from your basic keywords.

When developing your keyword list, help yourself out by arranging them in at least two organizations: product keywords and business/specific niche market keywords. This will help organize your articles strategy better. TIP: Google Keyword Planner is a great tool for research. Pinpoint relevant keywords with low competition for your content strategy – people are trying to find those terms, but there isn’t much content found for them.

External or off-site SEO focuses on optimizing content for referral resources, republishing, and distributing. You want your articles to be found and also attractive so others would want to talk about easily, publish and deliver your content. Writing relevant and quality content towards topics people are searching for is one of the most crucial aspects of this kind of SEO.

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To execute an effective SEO and Content Strategy using AIDA, you’ll want to use marketing project management. What are your goals? For instance, would you like to: grow traffic, get more subscriptions, get more customers? Choose your goals and use those to choose your keywords. Some keywords are more very important to your targets than others. Prioritize those keywords in a list and choose the easiest ones to begin with and get ranks.

What are your content types? Will you be creating blog posts, landing web pages, ebooks, white documents, templates, e-commerce pages? Decide which content types charm to your audience the most and what would be best for your visitors – definitely not what you can do in-house. How do you want to release it?

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