Not Excited By Diamonds? When Charles, Prince of Wales decided to seek the hand of Lady Diana, diamond was not even in the running. Rumor has it that a call went out for an ideal ruby above six carats to consummate the royal betrothal. So uncommon is the pigeon blood stone that an appropriate candidate couldn’t be discovered. Instead the Prince made due with an eighteen carat sapphire reportedly from Sri Lanka. Though the British royal household will not be known as tight, the royals are justly admired for their sophistication, information of gemstones and their need squeeze full worth from every, er, pound.
Yet historically diamond shouldn’t be been the gem of choice; aside from Diana, Princess Anne obtained a sapphire and Andrew gave Fergie a ruby. Do their Royal Highnesses know one thing we dont? Could it be the hype? Diamonds are touted as the traditional engagement stone however, whose tradition? The fact is that all of it started in 1939 when Harry Openheimer the president of the De Beers cartel visited New York to fulfill with Gerold M. Lauck the president of N.W. Ayer, a number one advertising company. The worth of diamond sales had declined 50% by the top of World War I and Openheimer was determined to do something about it, Laucks suggestion; manufacture a tradition.
So profitable was the campaign that in 1967 De Beers employed J. Walter Thompson to create a similar tradition in Japan, a rustic with completely no history of diamond giving. As a result, in the present day over 90% of all Japanese women obtain a diamond engagement ring. Perhaps its the fact that diamond, the gem that is promoted as the last word image of beauty and rarity is probably not uncommon in any respect.
The very fact is that world manufacturing has risen in a steady curve since 1900. Are you aware a girl over the age of thirty who doesn’t personal at the least one diamond? With a world manufacturing of diamonds topping a hundred million carats a year, do you’re feeling like your special relationship requires a more distinctive image? What are the choices?
Well magnificence is necessary but durability is as properly. That ring that she slips on her finger worn daily will take extra abuse for extra years than Daffy Duck ever gave Elmer Fudd. Luckily gemstones are one among the hardest and most durable objects on earth. Sapphire and ruby, the royal gems of selection, are wonderful candidates.
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They’re actually brother and sister, both members of the gem family corundum. Hardness and toughness are the 2 measures of durability. Diamond is the more durable however ruby and sapphire are harder and at 9 on the Mohs scale, ruby and sapphire are the second hardest things on earth. In reality, only one other sapphire/ruby or diamond will scratch either. There are additionally expanded color choices: ruby is pink however sapphire occurs in virtually each different shade, besides, blue you may choose, pink, purple or yellow. Richard W. Wise is a Graduate Gemologist and President of R.W. Wise, Goldsmiths, Inc. His early curiosity in gemstones led him write extensively about treasured stones.
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