Mineral makeup is one of the latest products to flourish in market where natural is esteemed. In the eternal quest for the perfect beauty product that will make epidermis look perfect and beautiful, women are attracted to something that companies state is the natural choice for a glowing tone.
Mineral makeup was conceived about 30 years ago, but has enjoyed immense popularity in the last five years. Makeup companies have sprung up across the mineral makeup concept, making fantastic claims about their products. Is mineral makeup really the miracle product it is purported to be, or gets the beauty industry taken another marketing stunt?
These four myths and truths are designed to help the consumer make the best opinion before shopping online or in the department store. This is partially true, but misleading. Mineral makeup is makeup stripped down to a few bare essentials, without the fragrances, dyes, and many other synthetic ingredients aesthetic companies have devote makeup for years.
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- Get to know your gojis
- Pores show up more visible
- Bruising more easily
- No brush cover
- Diethanolamine (DEA)
Some brands have a few fancy substances, like pulverized platinum. However, every brand of mineral makeup is not as pure or natural as it is advertised. Some companies add synthetic ingredients, yet still label the product as mineral makeup. Even the purest mineral makeup lines, in all of their natural glory, have drawbacks. The existing trend in makeup products, skincare, and almost every product imaginable, is for all things to be natural and friendly environmentally.
The aesthetic marketing industry has pounced with this, advertising the benefits of an all-natural product and the woes of the synthetic chemical. A student of chemistry knows that everything in the world is constructed of chemicals. Water is a chemical. A human being is made up of chemicals, as is the world. The usage of the word “chemicals” by the cosmetic marketers helps feed worries of harsh products in your brain of the average consumer. Not every synthetic chemical is dangerous or severe. Most of them are safe for the majority of people.
Bismuth oxychloride, a common ingredient in mineral makeup is”filler,” meaning it’ll be main substances on the list. It also gives mineral makeup a pearlescent appearance. Bismuth oxychloride is not found in nature, but is a synthetic extracted from a by-product of lead and copper, blended with chloride and water. Because it is made from a mixture of minerals, marketers call it a natural ingredient.
Whether that matters is a moot point, except to point out that truth in advertising is about as honest as it has ever been. What does matter is that bismuth oxychloride can cause irritation to extremely sensitive epidermis. And mica, a common natural mineral straight from the earth, can cause minor scratching, which is bad information for those with acne.