It’s no secret that visual content is key to engagement on social media, no matter what platform you’re posting on. According to a study we did final year analyzing practically 5,000 consumer profiles, sharing photographs is one of the best option to get retweets on Twitter and likes on Facebook—and to fight organic reach decline. But what if you happen to don’t have an enormous library of images to choose from?
Not an issue. Visuals on social media can come in numerous types aside from photos—infographics, quotes, post designs—and nonetheless be just as successful. What matters is that you present some form of eye sweet to go alongside along with your message. In case you don’t have a graphic designer on staff to lend a hand, don’t fear; we’ve put together 10 easy ideas for making eye-catching visual posts that anyone can handle.
Special Offer: Save 50% on a brand new Pagemodo package with the code PAGEMODOBLOG50 at checkout! For example today’s design tips, I’m going to use the graphics from the Webs Mother’s Day marketing campaign! In honor of the vacation, a bunch of us acquired together (recall that Pagemodo is a part of Webs) and mentioned what we’d wish to thank our mothers for. We turned these ‘thank yous’ into social media graphics using Pagemodo Post Designer and shared them all weekend on Twitter, Instagram, and Facebook. This can be a handy trick for whenever you want to make use of an image within the background, but you still need to make sure the text over the image is easily readable.
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In Photoshop, you’ll be able to do this by including a layer on prime of the image, filling it with a solid coloration, and then turning down the opacity till it seems to be proper. Vector icons are an amazing technique to visually reinforce one of the words in your text. They will add poignancy or humor, relying on the message, growing the emotional influence that leads to engagement on social media.
Note: the primary message below is mine—hi mom! Sometimes a literal image is a great choice, but an summary one which still reflects your message can create a enjoyable effect too. Attempt to find a background picture that matches your message with out translating it immediately. One in style trend in graphic design is to manipulate typography in order that all the strains are the same size, forming a solid shape. This may be tricky should you don’t have the best quantity and size of words, but you may nonetheless obtain the look by filling the extra spaces with different shapes or dividers to make the block work all the same.
On our own social media networks, we’ve noticed that puns and nerd humor get nice engagement. Even if it’s only a easy nod to a distinct segment matter, a pun can really assist your audience relate to your picture. When you work with a instrument that permits for layers to be introduced ahead or pushed back, it can be enjoyable to layer textual content on prime of different shapes and banners. You may rotate the letters to suit the form perfectly, making a neat effect.
Alternatively, you can make your text work together with a background picture by arranging it to fit round objects within the picture, as a substitute of writing over top of them. 7. Have enjoyable with fonts! I love fonts…maybe even a bit of an excessive amount of. So one in every of my favourite issues to do when creating a design is to search out ways to combine a number of fonts together. The trick is to make sure you might be making a cohesive look, not something that appears too busy.
A primary rule of thumb to begin with when combining fonts is to decide on one very plain font (like a sans serif) with one decorative font. If the tool you’re using has resizable shapes, attempt creating a big form you could fit your textual content inside of. This can help set it off from the background and create visible curiosity.